Semalt Spiega Perché Gli Esperimenti Mantengano In Vita La Tua Attività Di E-Commerce
E-commerce is facing tremendous changes in every aspect. The introduction of virtual reality shopping options, mobile payment systems, SEO and new emerging currencies proves that it will be a challenge to new comers and old players.
Clients are spoilt with the choices of the services offered by the owners of online stores. The development of innovations has enhanced door step delivery and speed of services. Thus the adoption of technology changes consumer behavior and leaves online platforms with the necessity to experiment as it is the only path for survival.
Ivan Konovalov, the expert of Semalt Digital Services, gives the insight on how experiments improve your results in the e-commerce business.
E-commerce businesses must embrace rapid experimentation and integration
Opportunities in online business come and go very fast. As the practice and experience of our client's show, there is the need for a rapid cease of the opportunities especially when the competitive fervor is high.
Some marketers have embraced experimental mindset
While marketers of online platform experience the challenge of making solid investments of their time and energy to be able to experiment with new ideas, some marketers have adopted the challenge. In a recent article by Optimizely and eTail, The Business-Critical impact of Experimentation 2017, 6 percent of respondents confirmed that more than 20 percent of the growth of their online business is due to experimentation.
The days of belief in already tested programs does not guarantee the performance of the business. Rolling with experimentation encourage discoveries in online market strategies that can edge competition from other players in the industry.
Understand the opportunities brought by experiments
There are reasons why ordinary online business fails to grow even with the application of SEO. They fear because they do not ask difficult questions, which always lead to discoveries.
Prospering businesses do not fear to set such questions and engage in experimenting, which makes them discover newly available opportunities. The benefit of the experimentation is to answer open-ended queries that lead to discoveries without fear of failure or success. Unlike testing that purposes to validate an existing theory, experimentation seeks to bring new ideas to the table by investigating the outcome of a given hypothesis.
Social Media Industry Report of May 2017 indicated 88 percent of marketers wishing to establish the advantages of using social media ads. The application SEO, social media platforms is ideal for both experimentation and testing of strategies. The combination of testing and experimenting of new ideas is an excellent approach to achieve a successful online performance.
You need to be patient
Just like SEO, the application of experimentation or testing of new ideas and strategies is an initiative that requires patience to cultivate patience. Experimentation follows certain steps towards success. There should be a budget, a person responsible for the procedures while using of MBO in marketing system gives bonuses to good performance. Appreciate any of the outcomes and then share the experience with others.
For best marketing results, experimentation and testing must be optimum and follow a repetition soonest possible. This facilitates corrections of mistakes and restructuring of approaches. Finding of untapped opportunities, experimenting, learning and iterating is the new cyclic of formula that keeps updated with the culture in the eCommerce business.